How Buy-Sell Agreements Work

When you establish a business partnership, you don’t intend for it to dissolve. Unfortunately, many circumstances – new opportunities, disputes, death – can sever a partnership. That’s why creating and signing a buy-sell agreement is important for all business partners. What is this contract, and what does it cover? Read on to learn more. What […]

What Is CTR in Email?

When you start a new email marketing campaign, you’re probably looking at various metrics. You want to see how many subscribers are opening your emails and the type of content that resonates with them. Hopefully, you’re also tracking your click-through rate (CTR). After all, your CTR is one of the most important email marketing metrics, […]

What Is A/B Testing in Email?

As a business owner, you know how important it is to build an email list and engage in email marketing. But you may also be wondering how to send more effective emails. How can you increase the number of subscribers who are opening your emails, engaging with your content and clicking on your links? The […]

What Are Employee Compensation Packages?

Employee compensation is the combination of wages and benefits you pay each employee in exchange for their work. While a compensation package can include things like salary, benefits, commissions, and stock options, the right compensation for each employee will depend on several factors. Offering fair and competitive employee compensation is crucial for attracting and retaining […]

How Do Nonrecourse Loans Work?

Most lenders require small business borrowers to provide collateral and a personal guarantee. But if you’re looking for a loan that doesn’t require both, you may want to consider nonrecourse financing. With this type of loan, the lender assumes the risk beyond the value of the collateral you provide. If you default and the collateral […]

Should You Take Out a Personal Loan for Your Business?

Insufficient funding can be a major roadblock to realizing the dream of business ownership, which is why many business owners take on debt to get up and running. A popular option among small business borrowers is to take out a personal business loan. Issued by banks, credit unions and online alternative lenders, personal business  loans […]

What Does It Take to Be a Good People Manager?

Your employees are one of your company’s biggest assets, and their performance has a major impact on your bottom line. However, simply hiring skilled employees isn’t enough – how your business leaders manage them can greatly impact your company’s overall performance. Managers and business owners need to understand the principles that underlie people management and […]

Small Business Guide to Email Segmentation

An email marketing plan is crucial to the success of your business, but all your hard work is rendered useless if you don’t pay attention to your audience and who receives which emails. Though it might not be at the forefront of your mind, there are plenty of reasons to prioritize the segmentation of your […]

What Is Remote Monitoring and Management (RMM)?

Because of the safety measures that are necessary during the coronavirus pandemic, more people than ever are working remotely from home. Though they’re not working in the same space anymore, business owners still need to manage their employees and monitor their networks’ security. Remote monitoring and management (RMM) is a type of IT software that […]

How to Structure a Stock Purchase Agreement (Template)

Between 1996 and 2017, the number of companies that publicly traded stocks changed drastically. The roughly 50% drop in the number of public U.S. companies during this period suggests that a significant amount of stock exchanges are taking place far away from Wall Street. And that leads us to stock purchase agreements. With stock purchase […]